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- The customer's experience is irelevant as long as it does not impact sales. Perhaps they have some political/beaurocratic reason for keeping this option - but it is indeed not a "user...
- I suspect Amazon loses virtually no sales from this screen. If they did, you know they'd change it!
- Dear Amazon - Paul and I are available, as an expert team, to help fix the usability issues mentioned here. We are ready to start work asap and are very excited about this opportunity!!
- Nice post Paul. Reminds me quite a bit of what Lucy Suchman wrote about in Plans and Situated Actions. Help systems often need lots of help themselves.
- Great post. Personally, I like "stuff" to work out of the box. I don't have time to tune everything I use. Facebook has a place but only if it can be a simple, easy-to-use way to...
UsabilityBlog
Blogging about usability and the user experience
File this post under “more signs of the USPTO apocalypse.” In a story reminiscent of The Onion’s parody news article “Microsoft Patents Ones, Zeros“, iTWire reports on Microsoft’s patent “Method and system for na
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10 months ago
I don't know if this particular invention is is too obvious to be patented -- I'm not qualified to say. I'd be interested in hearing an opinion from a patent attorney who works with this type of invention.
Patents are a complicated issue and I don't have a fully formed opinion about them (and I work for a company that holds a lot of patents). But I find a lot of the discussion about them not to be very helpful. With respect, it often seems like woefully uninformed conjecture about so-called obvious or wacky patents or is thinly-disguised anti-patent posturing dressed up to look like an argument. (TechDirt is a fine example of these offenses, in my opinion.)
4 months ago
1) Won't hold any water in court.
2) Weakens Microsoft's position in court when they start showing how tall their stack of patents is ... all you have to do is show this one out of the stack and the height of the tower means nothing.
I saw this happen in the DRAM industry where they'd just stack up piles of paper to see which was the highest. Then the opposition would pull out ridiculous patents to show which pile was worthless.
Although I don't know what Microsoft's motivations are I understand what many companies are doing when they do this is to project themselves, not be predatory. It's typically small companies, like SCO, Unisys, or Forgent that sue big companies like Microsoft, HP, or Apple for things that should be fairly obvious, and occasionally do so successfully, so Microsoft pulls this kind of crap to protect themselves from some idiot with more time than creativity who creates frivilous patents.
Still, it is crap, and I agree it can be destructive to the creative process, and that the USPTO is largely to blame, but simultaneously it can spur new innovations.
For example if they indeed invented the pagination key (which they didn't), but assuming the patent was valid (which it isn't) and people will be motivated to come up with a better mousetrap, patent it, and sue Microsoft when Microsoft infringes on it. Without the pagination patent far less motivation to better mankind in that regard would exist - and that was the original intent of the USPTO.
I do think this is unrelated to "a means for lazy and litigious people to live off the work of others" ... which is a far worse problem. Many technologies are completely avoided for because of litigious people who have interest in manufacturing something themselves while simultaneously holding the public at ransom for a ludicrous compensatory package simply because they first thought of patenting something that was eventually bound to become obvious.